The "Longhua Model" of the New Display Device Industry

Core reminder: As an important part of the industrial core of Shenzhen Longhua District to create a "digital economy pioneer zone", the new display device industry is playing an unprecedented role. This is not only reflected in the application of digital technology by enterprises to develop themselves, but also in the development of Longhua District's digital economy driven by their own products.

With the accelerated development of global digitization and informatization, the digital economy has become an important engine for economic growth and a driving force for technological innovation and the transformation and upgrading of traditional industries. As an important carrier of information display in the digital economy era, new displays have become a key link in the process of upgrading information consumption, expanding the digital economy, and developing the electronic information industry.

As an important part of the industrial core of Shenzhen Longhua District to create a "digital economy pioneer zone", the new display device industry is playing an unprecedented role. This is not only reflected in the application of digital technology by enterprises to develop themselves, but also in the development of Longhua District's digital economy driven by their own products.

“Leyard’s rapid development in recent years is inseparable from the support of digital technology. The company began its digital transformation because of the company’s rapid increase in business volume and the demand for capacity bottlenecks. The production management methods of traditional industries have not kept up with the company’s development. A comprehensive digital transformation can guarantee the sustainable and high-quality development of the company.” said Wang Xiaoqi, a representative of the People's Congress of Longhua District and deputy general manager of Shenzhen Liade Optoelectronics Co., Ltd.

It is reported that Leyard Southern Headquarters will soon be completed and put into production. The first phase of digital construction has invested more than 20 million yuan. Huawei’s advanced "cloud-pipe-end" fusion technology, data warehouse technology, artificial intelligence technology, etc. will be used to create LED wisdom for Leyard Southern Headquarters. The industrial park realizes comprehensive visualization and digital management.

Bai Yun, director of the office of the chairman of the Shenzhen China Optoelectronics Development Group Co., Ltd., pointed out that information interaction is becoming more popular and digital content is flexible and diverse. For example, games, short videos, online education, wearables, in-vehicles, and online medical services continue to give rise to new industries and new formats. The demand for digital content drives the demand for the whole machine, and the demand for the whole machine promotes the demand for new displays. High contrast, high resolution, high refresh rate, low power consumption, flexibility and profile, 3D, etc., will all become a huge market for new display devices in the future. Therefore, "We will increase capital investment in cutting-edge technologies and new business layouts, increase the company's independent innovation capabilities, continuously improve the digital and intelligent level of traditional industries, integrate digital management methods, enhance the digital strategic transformation of enterprises, and promote the intelligence of existing production lines. Renovate, expand the scale of production capacity, build an intelligent microLED display module production line, ultra-high-speed and high-precision surface mount production line, ultra-high-resolution high-resolution display module production line, high-end camera module production line, etc., and strive to build a benchmark for digital transformation in Longhua District ."

Enterprises actively participate, and Longhua District provides policy and money support. On the one hand, we will increase supporting support and lay out the construction of major industrial projects. It is understood that Longhua District is actively promoting the JPT Fiber Laser Headquarters and R&D Center, Baoming's new display backlight module R&D and the construction of the headquarters center, and speeding up the production and use of the South Headquarters Project of Leyard LED Application. Increasing support for national, provincial, and municipal science and technology plan projects, providing support to Leyard Optoelectronics’ "High-bandwidth microchip-on-chip small-pitch display device development and industrialization", and Stan Technology’s "Color Micro-LED display and ultra-high-definition display device development and industrialization". "Brightness micro-display technology research" and other 6 new display and 8K ultra-high-definition field science and technology plan projects to provide supporting support.

In order to improve the network carrying capacity, Longhua District has also invested heavily in the construction of industrial infrastructure. In June 2020, the construction of 6067 5G base stations in Longhua District was fully completed, taking the lead in realizing full coverage of 5G signals in the city, meeting the application requirements of 8K transmission with low latency, high bandwidth, high reliability and high security; at the same time, vigorously promoting high-speed metropolitan area Network upgrade and expansion: The fiber optic renovation of the garden community covers a total of 62,000 households, and the fiber optic renovation of the cable TV network of the villages in the city covers 14,000 buildings in 160 villages. According to reports, Longhua District will also formulate plans to gradually advance the optical fiber transformation of garden communities and urban villages, and strive to achieve an overall optical fiber coverage rate of 65%.

Undoubtedly, the cultivation of new display device industry clusters in Longhua District is showing a clear context-to do a good job in supporting policies, deepen the industrial foundation, and strengthen the industrial effect. Guided by policy, driven by the market, and centered on the enterprise, the three have formed a strong synergy and a positive cycle. This is the "Longhua Model" for building a new tens of billions of display device industry clusters.